A Perfect Google AdWords Call to Action
Let's just say for a moment that you have a truly brilliant headline for your advertisement. It is something that really does seem to grab people's attention right form the very start and is definitely an eye-turner. However a headline alone is not going to make an entire advertisement and despite having such a great one, you find that your actual Click Through Rate (CTR) is rather awful.
Why? What can be done? Well, as we said: A headline alone is not going to make an entire advertisement, and truthfully the body of your advertisement is just as important as the headline so you're going to want to make absolutely certain that you get it right. After all – in the body of your advertisement there's going to be your call to action!
Basically, the whole idea of having a call to action is to compel the reader to take that one final step and click on your advertisement. Obviously, your space to do so is rather limited, so you're not going to be able to give your readers a string of reasons and hope that they bite one of them.
Instead, you're going to just have one shot at convincing them, so you'd better get it right!
Frankly, there are many ways to create the 'perfect' call to action, but they all involve one thing: Showing the reader that it is going to be worth their while to click on the advertisement. How you do so is up to you, but we're going to start off by giving you a few pointers to put you on the right track:
1. Offer incentives
Letting the reader know that they stand to gain something if they make a move right now and click on the advertisement is one of the oldest techniques in the book. It could be any type of incentive, from a free report right on to a 20% discount – it doesn't really matter what the incentive is as long as it is encouraging enough!
2. Give a deadline
If you know that delaying your action could mean that you miss out on what appears to be a really, really good deal then you're probably going to not delay, right? Giving a deadline is one of the surest ways to get people going and ensure that they take action sooner rather than later.
Sure, there are other ways to solicit the response that you want, but these are two of the best. If you like, you could experiment and see if anything else works, but at the end of the day so long as you're able to pull out a call to action that gets your readers clicking, you're pretty much sorted.
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